Let's Build Bridges

Let's Build Bridges
There are many bridges we can build

Tuesday 9 December 2014

A Case Study for Student-Alumni Netwoking: the Guild Musical Theatre Group

As a member of this Forum told me recently, a good theory is all very well, but we need an example to show that it can work. So here is one such example:

https://www.youtube.com/watch?v=q2UG13_xyR4&list=UU9026NfiQsgHiYhb77QRDdQ

And here is why I think it can work:

https://www.youtube.com/watch?v=iQDtSioYr1w

The Guild Musical Theatre Group (or 'GMTG' as it is known), is a former student society of mine, at the University of Birmingham (England). For nearly 30 years, students from every department and school of study come together, to put on musical theatre productions, for the enjoyment of the student population, among many others. In face there are quite a few student societies like this, at colleges and universities around the world, where students can pursue their passion. What makes this one special, is that over the course of these years, it has become much more.

The society's Alumni have gone one to do great things. Everything from starring roles in the Book of Mormon, at London's West End; to the world famous train proposal by the Adam Street Singers https://www.youtube.com/watch?v=3mWXrHi1Rks  many of whom were Guild Musical Theatre Group's Alumni. Meanwhile, the students themselves have built the society up to a very professional level, extending their operations to include classes, and community projects. While many students do it for fun, some have a burning desire to work in the performing arts industry. And so this is, in effect, a training school for the stage, in all but name.

So what would happen if all 28 of so generations of Alumni and students were brought together? They would be able to build themselves a powerful arts network. The performing arts as an industry relies so much on personal connections: and so this network would have both the academic insight and the business connections, to guarantee some very good career opportunities for students and for Alumni who took part in it. For so long, students have jumped at the chance for a career in the arts: and here is a prime opportunity to create one. I had hoped that a 30 years' reunion would be the catalyst for this, but sadly the event did not take place. However, there are other ways for the students and Alumni, to make connections.

I have encouraged the student committee to contact the Alumni they know, and set up events etc, to make connections. The challenge that both sides will face is an obvious question: 'what's in it for me'? As a fellow Alumnus told me about mentoring and coaching the students, "I want to help" he said, "but I have a family to feed and a business to run. What reason would I have to take time away from my family and business, to do this?" The students, likewise, have many exam commitments, and may not be able to spend their whole time networking.

So here's what's in it for both students and Alumni: current members of GMTG who are serious about a career in the performing arts, may have the drive and the passion to succeed; but what they will need are the connections within the industry to make that happen. The Alumni in turn, who now work in the performing arts industry, are pretty tenacious artists, and have a can do attitude to their work. But like all of us Alumni, they will still need new ideas and innovations for their businesses, from people who can think outside the box: the kind of ideas from new projects that the students are working on.

So what could happen, is a two way information sharing process, to help both sides. Alumni who need new ideas for their businesses can attend an online Q & A session, as the current committee have suggested so far. The students could throw ideas at them, from their own learning experience - let's face it, no two generations of  students are the same. After all, every year brings a new generation of students; and another generation graduates to join the Alumni. So there are always new perspectives on an issue that the students can offer. The Alumni in turn can then answer the students' questions about how best to get into the arts industry, and who best to approach as their connections.

This process would help both students and Alumni, and I hope that it can be made a permanent part of the society's operations. Granted that the ultimate decisions on student Alumni networking will reside with GMTG's Committee: and I respect that some members are simply part of GMTG for fun, and to broaden their learning experience. But for the sake of members who are serious about a performing arts career, I strongly recommend that you consider taking this opportunity, because it will reap some serious rewards. And here's the thing: these principles could apply to any student society or Alumni network.

For example, within a science club, students with a passion for science could exchange information with Alumni who are practising scientists. Even if they weren't science students themselves, the club's member's interest would ensure many new ideas and insights that could help the Alumni. The Alumni in turn could give good advice to any students who were considering changing their career path to science. The same knowledge transfer arrangement, could be set up between engineering, medical, or sports students and Alumni, to name a few examples.

So I would like to propose that the Guild Musical Theatre Group be considered as an example of student-Alumni networking; and I look forward to the efforts of students and Alumni, over the next few months, to make new connections and share knowledge.

10 comments:

  1. As a footnote to my idea, I believe that the most effective way for the students and Alumni of the Guild Musical Theatre Group (GMTG) to network; is for a LinkedIn page to be set up, where people can exchange information on a formal level.

    As critics may say, it will not be easy to engage the current members and Alumni. The Alumni are busy people, with businesses to run, and their next job to prepare for. For them to spare any time or share information with one another, and with student members of GMTG: they must be guaranteed something in return.

    Not everyone will agree on how we should do this, and so I strongly advise the organisers from both sides, to treat this like you're the production team for putting on a show. Just like putting together a musical production, it will mean a lot of negotiating behind the scenes: and everyone will have different ideas as to how it should be done.

    So the best way I think we could network with one another, is for the society's current members and Alumni to do a deal, agreeing what info is to be shared, which schemes, workshops to hold etc. Take my advice: it is better to come to the negotiating table with a clear idea of what you want.

    If we seek out the Alumni who want more connections, or who need student members to showcase their scripts, workshops etc; and student members who are seriously considering a career in the performing arts. Then we invite these specific people to be the first members of the page, and set an agenda for sharing information. This all sounds very formal, but it's important to have a clear plan, and get the ball rolling: just like a show.

    Once the first few members are engaged, they will find the information useful, and may want to continue, with other arrangements, ie joint showcases, workshops etc. The people involved will change over time, as members move on, and Alumni change professions. That is fine, as long as LinkedIn page, or similar place is always made available, for members and Alumni who want to network.

    I think if the participants play their cards right, this has huge potential. The one thing that some student members have always desired, is a career on the stage: and they now have access to a very good network of Alumni who could make that happen. Likewise, my fellow Alumni are now spread throughout the performing arts industry, and have many useful connections to share with one another. They could also gain real benefits from the innovations from the workshops, showcases and community projects, that the student members are running.

    So if we set up, with careful planning, a long term networking arrangement between the student members and Alumni of the Guild Musical Theatre Group, it's a win-win solution for everyone.

    In the words of Les Miserables, "the time is now, the day is here!"

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  2. For example, a rule could be made, that any member of the Guild Musical Theatre Group, who graduates to work in the performing arts industry, is automatically put on the LinkedIn page, or similar network. After a few year, this would guarantee the society dozens, if not hundreds of good contacts, all throughout the industry, to go to as their starting point.

    The downside I predict, would be that, were the network very successful, then our University's drama and music department heads would not be happy with the competition. Were that to happen, I would suggest the best solution would be to cut them in on the deal. Music, drama, dance students and others could be offered access to the same network. For obvious reasons, they too, would benefit from the right contacts within the performing arts industry. In the past, I notice that the society has appointed members such as a Music Liaison Officer, to ensure good relations with that department, and others. Such arrangements could be made again, if needed.

    As to the student-Alumni networking itself, here's an example of how it might work:

    "Alumnus A has graduated from the University, and now runs a full time drama company. Her staff are motivated, but she is in need of a voluntary director and dance captain, to put together some of her young performers' workshops.

    She contacts the society, whose Alumni Officer takes down her request, and finds two talented society members who willing to do this. Members B and C each have something to offer.

    Member B is a full time drama student, with a module in Dance. She has also choreographed, and taken part in the set routines of the society's past 6 productions, and has good experience in the discipline involved. One she and Alumnus A are agreed, she sets out on designing the various set pieces for Alumnus A's dancers to perform.

    Member C is a student of another discipline, but has been in over 8 of the society's productions, and has been Assistant Director in 5 of them. Audiences have liked her interpretation of the stories and characters, as well as her vision for the sets. Having worked with trained drama students among the cast, she also learned indirectly, some useful techniques. She reads the material given by Alumnus A, and discusses notes for the scenes and staging.

    With the members now in place, the showcase goes into production. Members B and C meet and learn the working style of their new colleagues, and put their plans into action. The showcase is presented, and is quite successful, owing to the unique, new styles of the dance routines, and staging. Alumnus A is pleased, and thanks Members B and C, who are now good friends.

    She tells them to stay in touch, as she might have places available in her company, when they graduate.

    And so Alumnus A has had new ideas and a new direction for her showcase; and Members B and C have met a contact, who can introduce them to new connections."

    That is how it could work.

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  3. Why this network? Here's why:

    https://www.youtube.com/watch?v=iQDtSioYr1w

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  4. Discussions will begin by GMTG's committee, in a few weeks time, about a possible GMTG Network. While people will no doubt have different ideas about how to do it, here are some of my suggestions:

    http://letsbuildbridges.blogspot.co.uk/2015/01/my-suggestions-for-gmtgs-networking.html

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  5. Further to our discussions between myself and the Guild Musical Theatre Group's Committee, we have agreed on a course of action.

    We all agree that to keep the link between the students and Alumni of the society would be a huge help to the students' careers, and also to the Alumni's innovations, but it is best to 'walk before we run' as we said.

    So we will start by using a special newsletter, to keep the students and Alumni in the loop. We can agree on who will leave their contact details, and who will stay in touch.

    It is best to target the recent Alumni, as they will be more interested in staying in touch. If successful, word should get round to the other Alumni, that this is a good resource to use.

    Meanwhile, the Committee will send recent Alumni over to us on the Alumni Facebook page, to galvanise the group. The page has been unused for some time, and so we need to liven it up again, and get people interested in social events, showcases etc.

    I predict that the final stage of the GMTG's networking, will be that the students and Alumni come together to form one network, the likes of which will be beyond anything our University's students have seen before,

    At this stage though, we need to get that first connection between the students and Alumni. I agree that a simple newsletter is a good way to start. No doubt that the way the students and Alumni will interact will change if more become involved, as they will bring new ideas of their own to the process.

    So we're going to make a start, and open the first door to what I know could be a very important step in the Guild Musical Theatre Group's evolution. It will take time, and a lot of effort, but I assure you now, it will be worth every minute of it.

    And you students and Alumni of your universities/colleges' clubs and societies, who are reading this: I say that you can do the same with yours. Every club or society from sports clubs to science clubs can follow this kind of scheme. If your club or society has existed for more than 10 years, then you can make links with Alumni who are in the professions the students have a passion for. A hobby that you are good at, can be a useful Plan B for your career. Why not give it a try? Good luck. James M

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  6. Hi All

    While we're working on building up our network here, I'd like to hear about yours. We can't be the only society with talented people, and successful Alumni. As I have said, I am sure that there are other student societies on campuses throughout the world, whose students and Alumni can get together and build some very good networks from their hobby. So if you are a member of Alumni of one of these college/university societies; and your society has been established for more than 10 years, then I am keen to hear your thoughts and ideas about this.

    You can comment here below, or visit the other pages:

    Linkedin: http://www.linkedin.com/groups/Lets-Build-Bridges-5133737?trk=myg_ugrp_ovr

    Facebook: https://www.facebook.com/groups/419487984829959/


    Best Regards

    James M

    Founder

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  7. So far, good progress is being made with the Guild Musical Theatre Group. As per the plan, recent Alumni are being invited to the Alumni Facebook page, which should liven it up, and get people interested in social events etc. Since GMTG's student Committee are an administrator for the page, they now have direct control over proceedings, which should make the networking proces easier. The support for the newsletter idea is good, and it should be enough to make a start. Originally, I had thought that a Linkedin page was the way forward; but I do concede, that a newsletter is a more effective way of keeping people in touch, It doesn't require too many committments, and is flexible enough to accommodate both the students and the Alumni's interests. They main thing is to keep the link between the students and Alumni going. I have no doubt that this may take a while to build up, and may have to change over time. But the Committee were right to start with recent Alumni first. Let's see what we can do, to get the ball rolling.

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  8. The first edition of the Newsletter is ready. If you'd like to receive it, please send your name and a contact email to:

    gmtg@guild.bham.ac.uk

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  10. To help things along, GMTG Alumni is a new LinkedIn group I have set up, for Alumni of the Guild Musical Theatre Group. The group is free to join and here is the link:

    https://www.linkedin.com/grp/home?gid=8342825&sort=recent&trk=my_groups-tile-flipgrp

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